![]() The presentation features all the same sort of bells and whistles we’ve seen in Facebook’s Instant Articles - animations, swipe-able photo galleries, fluid movement. ![]() (And Apple is no Facebook when it comes to ad sales your CPMs are unlikely to inspire.) iAd provides campaign management, targeting and reporting capabilities that help drive your business.” This will likely serve as a nice upsell for premium publishers, though I suspect all but the biggest publishers will rely on Apple to do the selling. There’s also monetization built in, via Apple’s ad platform iAd: “Earn 100% of the revenue from ads you sell, and 70% when iAd sells ads for you. (It also appears analytics are only available for Apple News Format publishers.) More information here. You’ll need to use Apple News Format if you want to graduate up to that brand-specific templating and presentation. ![]() The base level of publishing is RSS-driven, since interested publishers are being asked to “register to submit your RSS feeds to News,” through an interface called News Publisher. It’s easy to connect to existing content management systems, and you get access to a rich suite of tools to measure user engagement with your content. With the Apple News Format, you’ll be able to create beautifully crafted layouts with custom typography, rich photo galleries, videos, and animations - all optimized for iPhone, iPad, and iPod touch…You can author once and News will optimize your content for all iOS devices, so your readers will have a great experience no matter which device they use. Here’s what Apple has to say about the format: Articles can be put into a generic wrapper or - if built using something new called Apple News Format - in a custom wrapper that reflects the news org’s branding. Topics are things like baking, science, or travel.) Apple News then assembles an attractive package (“For You”) of stories based on those. (Among the publishers listed: Time, Wired, Vanity Fair, CNN, The Atlantic, ESPN, BuzzFeed, Quartz, NPR, and Daring Fireball. On first launch of Apple News, you pick a set of both news sources and topics that you’re interested in. This app will be on hundreds of millions of devices within 24 hours of its debut. (Also: Two actual women on stage today!) It’s an awful lot like Flipboard - though the awesome power of default Apple distribution puts it in an entirely other league. It’s “beautiful content from the world’s greatest sources, personalized for you,” according to Apple vice president of product marketing Susan Prescott. The big news - and pitched as one of the biggest new features in iOS 9 - is an app called News. Here’s what journalists and publishers need to know. In two hours, Apple killed off its previous home for news apps on iPhone and iPad announced a brand new home for news orgs (though, importantly, not for news apps) integrated individual local news stories deep into iOS and made Apple Watch news apps substantially more powerful and useful. But this was the most important Apple announcement for news organizations since at least 2011, I think.) (To be clear, there have been many more important Apple announcements for Apple. There wasn’t a lot of buildup beforehand, but today’s Apple keynote turned out to be the most important for publishers in years.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |